Launching a new business can be one of the most exciting and rewarding experiences of your life. You get to be your own boss, fulfill your own dreams and watch the seeds you plant blossom right before your eyes.

But entrepreneurs all-too-often get caught up in what I call playing business. They’re so excited about building a cool website, finding a unique office space or even designing their first business cards, that they rush through or skip some of the critical steps to laying the groundwork for success in business.

Read more at Forbes.