When creating a content calendar as part of your marketing plan or content strategy, it can be easy to whip out the first ideas for topics you can think of and call it a day. While those first top-of-mind content ideas may be relevant and helpful to your customer or interesting to the reader, they may not be the types of content topics to really increase sales or drive engagement with your brand. The best content strategy plans mix it up, promoting posts meant to be shared, to help the reader see how a product solves their problem, or to explain why a company or brand is the one people should trust.

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