Some small businesses that use Facebook ads to promote themselves and attract new customers are wrestling with whether they need to change strategy after the company's data-misuse scandal.

The revelations that Cambridge Analytica gathered personal information from 87 million Facebook users made some people and small businesses jittery. Small business owners don't want customers to draw any connection between their ads and Cambridge Analytica, or to be unnerved by how their data is used.

But even wary owners, especially those trying to reach a wide audience on a small advertising budget, say they need to go where their customers are -- and for many, that's Facebook.

Read more at Inc.